Shop: JCPenney x Joe Fresh Kids

Joe Fresh is partnering with JCPenney to bring you a fun fresh collaboration in kidswear today and tomorrow in the heart of Times Square. Just in time for the Back-to-School season the event is held in a live orange grove with plenty of family-friendly activities including kid friendly games, popsicles and a family photo booth! If you get there early, photos will be on display on a billboard in Times Square from 10am-2pm today.

100% of the proceeds from the event will be donated by JCP to Adopt-a-Classroom.

Who: JCPenney x Joe Fresh Kids Launch
When: August 21-22, 2013. Wed-Thurs 10am-7pm
Where: Pedestrian Plaza between 46th & 47th St at 7th Avenue

Duro Olowu x JCP Party and Lookbook

JCP has partnered with Nigerian-born, London-based designer Duro Olowu to create a 70+ piece collection that features bold color, whimsical prints with a feminine touch. The collection is launching for a limited-time collection 530 stores and online today, March 1, 2013.  The collection includes pieces from apparel, home and accessories - all at under $100 a pop.


So as part of the celebration of the launch I was invited to the preview party at the Stone Rose Lounge in the Time Warner Center was a scene as cocktails floated around in addition to juices by Organic Avenue. Mushroom tarts, summer rolls and cookies made for an ecclectic offering of light bites.




While a DJ spun tunes on one side of the room there was an impromptu nail salon set up on the other as ladies from Ten Over Six nail salon created their best Duro Owolu inspired nail art on an accent finger and a straight up solid manicure on the rest of the hand.

In display cases around the room the merchandise was shown and showcased a wide variety of product from vases to notepads to umbrellas, shoes, covetable costume jewelry and of course let us not forget the clothes.

Mr. Owolu was amongst the crowds greeting people with a large smile and great warmth.


My personal faves included the mixed print tee shirt dress, the multi color tassel necklace and the green / snake clutch. These clothes are not for wallflowers.
One of my favorite parts of the evening was my awesome manicure inspired by Mr. Olowu’s prints compliments of theTenOverSix Nail Salon.
To see all the looks from the collaboration peep the lookbook below.

		Duro Olowu x JCP Spring 2013 Lookbook VIEW SLIDE SHOW DOWNLOAD ALL