Preview Video: Anna Dello Russo x H&M

A while back we posted about the upcoming collab between Anna Dello Russo & H&M.  There's now a preview video called "Fashion Shower" starring none other than Dello Russo herself!  The video is part music video, part DJ track, part style rules (there are ten lessons to be learnt) and all fun!  Lesson #6 has my vote - "if somebody's wearing your same outfit - wonderful - you did the right choice!" The collection drops October 4th, 2012 in selected stores and online.

"It's been extremely exciting to involve Anna Dello Russo in this project, something completely different from what we have done before.  Anna has a fantastic eye and bold taste, apart from being a veritable fashion icon.  She has produced an extravagant range of accessories that will thrill H&M customers and fashion enthusiasts everywhere.  The collection is a celebration of excess, fantasy and decoration." - Margareta van den Bosch, Creative Advisor at H&M.

Coming Soon: Anna Dello Russo At H&M

H&M announced today that next up on it's collab list is Fashion Director (Vogue Japan) Anna Dello Russo.  Like her hats, the collection will be comprised of "over-the-top" accessories. Pieces will include jewelry, sunglassess, shoes, bags and a trolley. The collection drops October 4, 2012 in about 140 stores worldwide and online.

“I am excited by this collaboration: this is the first time H&M involves a Fashion Director in a special project. This is the sign of an important evolution in fashion, and I am both thrilled and humbled to be the one chosen to lead it. I wanted to create precious accessories that are impossible to find.  As a stylist I know accessorization is essential: it is the personal touch to any outfit. With these pieces everybody can have fun, turning an ordinary day into a fantastic fashion day” - Anna Dello Russo.

(images courtesy of H&M)