Chicago Events: Brooklyn Industries, Kelly Edwards, LOFT

Everyone loves summer in Chicago because the city is so alive!  After Memorial Day, it feels like there's something happening every day.  Here are a few events happening over the next week.

Tomorrow night, Brooklyn Industries Chicago is celebrating their 5 year anniversary.  For the party, they're teaming up with their neighbors at Lomography.  Enjoy PBR and art by Brian Willette, Anjali Pinto, winners of their Lomography photo contest and several other artists.  RSVP to events@brooklynindustries.com

Next Wednesday June 5th, there will be two special events - a book signing with interior designer Kelly Edwards and the grand opening of a new LOFT on Michigan Ave!

HGTV's Kelly Edwards is coming to Chicago to celebrate her new book at eDrop-Off.  Guests will have the chance to win a personal consultation and $500 gift card to Room & Board - yes, please! RSVP to RSVP@SHOPEDROPOFF.COM 

LOFT is opening a new two-story store on the Magnificent Mile!  The grand opening will be hosted by Chicago LOFT GIRLS: Samantha Saifer Berngard, Catherine De Orio, Erica Bethe Levin, Liz Schneider, Revae Schneider, Megan Taylor, and Jessica Zweig. RSVP to LOFT@skoogproductions.com 

Look for Less: Simone Rocha Neon Floral Dress

Image via InStyle

My friend Kate has been eying Simone Rocha's floral embroidered dress.  The shape of the dress and floral pattern are adorably sweet and the neon makes it a standout piece, but the $1,500 price tag is quite steep for the everyday woman.  So I browsed the web to help her find a few more affordable alternatives and here's what I found:

Cynthia Steffe, $248

The closet match was this "sharp lime" dress from Cynthia Steffe.  Like the Simone Rocha dress, it's a classic shape in a neon hue with a lace overlay.

Cynthia Steffe, $248

While this dress isn't neon yellow, it's still in the neon family.  A couple of the reviews mentioned that the dress is brighter in real life than pictured.  And I like this dress because the skirt has a bit more swing!

Nasty Gal, $68

This "neon coral" option from Nasty Gal is especially affordable and a similar silhouette to the dream dress.

LOFT, $59 (with discount code ENJOY40)

And lastly, stepping away from the neon family, this dress from LOFT made it into the running because it's also delivers a pop of color.  In fact, the eyelet is lined with a contrasting color!